The Guide to Understanding Insurance Marketing
The Guide to Understanding Insurance Marketing, published by the A.M. Best Company, looks at how leading insurers promote their products, and how service providers can make a pitch that resonates with them.
This easy-to-read guide surveys the marketing landscape used in building, promoting and analyzing brands, complete with quizzes, interesting facts and helpful tips from marketing executives at insurance companies and marketing experts.
The Guide gives an overview of the many ways in which marketing plays a vital role in the insurance industry, including:
Branding
- Logo and Web Site Design
- Market Analysis
- Value Positioning
Marketing Techniques
- Direct Mail
- E-mail Marketing
- Direct Response Marketing
- Internet Marketing
(including search engine optimization)- Advertising
- Public Relations
- Trade shows
- Sponsorships
- Multicultural Marketing
- Social Media Marketing
Also included are listings of 400 top property/casualty and life/health companies, leading reinsurers, brokers and insurance and insurance-related publishers.
Who Would Benefit from The Guide to Understanding Insurance Marketing?
- Insurance companies, or insurance marketing professionals, looking to promote their products
- Insurance marketers looking for ideas in developing and executing marketing programs
- Service providers or vendors looking to contract with insurance companies
- Professionals who are new to the field of insurance marketing
Order copies for yourself and your colleagues at:
» Return to the Guide Series home page
